• 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds

About Us

"Unleash Your Creativity" Contest is a CSR initiative organized by Fernand Hosri Group, it is an annual interuniversity competition aiming at gaining Lebanese young talents national and international recognition and experience. The engagement and participation of youth is essential to achieve sustainable development. Often the opportunity for youth to engage economically or socially is inexistent, and in this increasingly competitive international market, it is no longer enough for students to attain excellence from a disciplined technical point of view without hands on experience in the real world. This event, under the Patronage of the Lebanese Ministry of Labor, rapidly gained interest for the past years and attracted prominent partners and sponsors. Top 8 universities in Lebanon participate in the competition and are (in alphabetical order) AUB, AUST, Balamand, LAU, LU, NDU, USEK, USJ, ESA who usually receive a common brief and accordingly present the related Advertising and Marketing plans for evaluation. The selected groups are submitted to coaching sessions by talented professionals before the final event which is covered by local and regional media partners.

Annual Competition Themes

Imported and distributed by the Fernand Hosri Group, available in 26 exciting flavours ranging from banana split to blueberry pie, “The Jelly Bean Factory” only produces the finest gourmet jelly beans. Each and every Jelly Bean produced by “The Jelly Bean Factory” is All Natural.

Saad Tours is a full-service inbound operator with focus on Lebanon, offering preferential rates to individuals, groups, and companies. For more than 90 years, SAAD Tours has offered a unique perspective on Lebanon, diving into the history of a region rich in culture & tradition.

The Brand presents products from different categories Pure, Crispy, Fruity, Creamy, Nutty. Ritter Sport company manufactures high-quality chocolate, and considers every variety to be at the top of its category, taste and quality belong together. Excellent taste demands consistently high-quality raw material and processing methods. The company ensures that only flawless raw materials are used in its production facilities and only products worthy of Ritter Sport reach the customers.

Urmet Group brands cover Intercom, Alarm Systems, Switching Devices / Wiring Programs, Hotel Room Management Systems, Access Control, CCTV, Home Automation Systems, Doors, Gates and Windows Operators and Traffic Barriers.

Fisherman’s Friend  lozenges, refreshing strong candy. Fisherman’s Friend is a 100% natural with distinctive flavors, it is low in calorie and suitable for diabetics. Refreshing as it is, Fisherman’s Friend is also a great relief for blocked nose and sore throat.

Since 1865, Fisherman’s Friend has been supplying the world with extra strong, extra soothing lozenges. Reel in some legendary relief.

Our Concept

Our Partners

  • Partners
  • Universities
  • Media Partners

Coaching Schedule 2020


April 19 2021 3:00 PM



April 20 2021 3:00 PM



April 21 2021 3:00 PM



April 22 2021 6:00 PM



April 23 2021 9:00 AM



April 23 2021 2:30 PM



April 26 2021 3:00 PM



April 29 2021 4:00 PM




Hussam Wali

Lighthouse & Greenfield

Christine Mardirian

Talent Management Specialist

Tarek Haddad

Board Member at AGENT-A & Pigro Felice

Nisrine Haddad

Managing Partner of SADER & Associates

Asma Lakkis

Partner at Vanguard Consulting

Joe Abou Khaled

Regional Creative Director at Impact BBDO

Naila Saba

Co-Founder of Avoid Agency

Unleash in the Media

Jury Members

  • Mr. Riccardo Hosri
  • Mr. Tarek Haddad
  • Mr. Joe Abou Khaled
  • Mr. Bassem Hassan El Bawab
  • Mr. Elie Abi Saber

Riccardo Fernand Hosri
Member of the Board of Directors

Riccardo Fernand HOSRI was born in Beirut in 1973 in a family of business entrepreneurs whose motto is “Merit by Knowledge, Hard Work and Tradition”.

It is therefore normal that at a young age and whilst in his 1st year of college, Riccardo has integrated the family business through SACOTEL sal, one of the companies of the FERNAND HOSRI GROUP of which he is a board member since the year 2000.

After having pursued his early school years in Collège Des Frères Maristes Champville in Lebanon and due to the series of intermittant wars, he travelled to England and graduated from The International School of Choueifat UK (SABIS), Bath.

His patriotism, loyalty, dedication and sense of sacrifice for his homeland pushed him to come back.

He entered the American University of Beirut (AUB) in 1991 and then continued his BS and obtained his Marketing and Management degrees with high distinction from The Lebanese American University (LAU) in

After having proved his skills in marketing, management and strategy planning and having occupied various positions in the family business company, he has been appointed CEO of Sacotel sal in January 2015; SACOTEL being the market leader in telecom, security and automation systems and solutions in Lebanon since 1978.

He is also Managing Director at URMET Middle East since 2013.
General Manager at Sacotel Panasonic Services Company (SPS) since 2009
Besides this, his passion for Lebanon is also the source of one of his favorite hobbies, motorcycle riding, which lead him to become the founder and general manager of F.A. HOSRI AUTOMOTIVE, as well as managing partner at Bikes & Co. a company he created in 2013.

He is also Chairman at ANB Motorcycles Club since 2013.
On another note, he also offers his skills to the Syndicate of Security and Safety Professionals in Lebanon (SSSPL) of which is President since April 2012.

Riccardo is married to Maria EL KHOURY and they are parents of 3 girls Leila, Raya and Joana.

Tarek Haddad
Managing Director

Tarek having qualified as a solicitor in 2003 in the UK, however, saw his true calling in strategy and moved into digital strategy at (what was then) mOne at Mindshare - worked on major launches for Ford, Volvo, Land Rover, Jaguar and Mazda across Europe as well as having worked on the digital brand pioneer ’Napster' over the next few years - creating experiences as well as online content - most notably - Volvo c30, Ford Focus and the legal launch of Napster in Europe.

Tarek was the first in online gaming integration with Ford and Nike. Wanting to return to his roots Tarek moved to Dubai with J. Walter Thompson as a (digital planner) and focused on brand planning / development and channel planning before moving to Beirut to head the Planning for the Levant.  Today Tarek heads up the Beirut Levant Hub operations partnering with both Nicolas Geahchan and Suzanne Talhouk having sealed 3 GPs in the Dubai Lynx and 3 Cannes Lions in 2016 to mention but a few awards that JWT Beirut have landed in the past year under his stewardship.


Joe Abou Khaled
Regional Creative Director

Joe is a Creative Director born, raised and based in Beirut, working for the MENA region and handling a big chunk of the business in Beirut, Jeddah and Riyadh in addition to heading the New Business Development Unit for these offices. He has a diverse work background ranging from online to fully integrated multilingual campaigns in the Middle East.

With more than 14 years’ experience at BBDO, he has led campaigns for clients including Audi, Volkswagen, PepsiCo, Samsung, Pomi, Vape...

During his career, Joe has won many regional and International awards across all categories, including two Grand Prix and several Gold, Silver and Bronze awards. He's been a jury member for multiple awards' shows and has taught at the Lebanese Academy of Fine Arts in Beirut.



Bassem Hassan El Bawab
General Manager
Rafic Bawab & Co SAL

Mr. Bassem Bawab is an Experienced General Manager with a demonstrated history of working in the automotive industry. Skilled in Negotiation, Budgeting, Business Planning, Market Planning, and Operations Management. Strong entrepreneurship professional with a Doctor of Philosophy (PhD) focused in Marketing from Holy Spirit University of Kaslik - USEK.

He is currently the General Manager of Rafic Bawab & Co SAL and Part Time Instructor at the
AUB Suliman S. Olayan School of Business


Elie Abi Saber
Executive Director - Head of Procurement
Banque Du Liban

Mr. Elie Abi Saber is currently Executive Director - Head of Procurement Unit at Banque du Liban since 14 years now, a Banking Professional with demonstrated history of over 40 years of working at Banque du Liban.

Mr. Elie Abi Saber is a Certified E-procurement professional from the International Purchasing and Supply Chain Management Institute, with a Master of Business Administration and Management (General) from the Ecole Superieure des Affaires.


  • 2020-2021 At TBWA Raad - Dubai
  • 2019 At TBWA Raad - Dubai
  • 2018 At TBWA Raad - Dubai
  • 2017 At Urmet - France
  • 2016 At Psona - Scotland

  • 2020-2021 at TBWA Raad - Dubai
  • 2019 At TBWA Raad - Dubai
  • 2018 At TBWA Raad - Dubai
  • 2017 At Urmet - France
  • 2016 At Psona - Scotland


You are the best! Thank you for all the motivation and support during all this year! With the best for all the students for the coming contests!

Hady Samaha


I would like to sincerely thank you for this lovely gesture and your support, guidance, and encouragement. We are grateful for your kindness and thank you for the expression of faith in our abilities. All the best in the upcoming contests!

Samer Chamaa


Thank you for giving us the chance to be part of something this big! It was an unforgettable experience

Pamela Abou Hanna

(Lebanese University)

Unleash Your Creativity Contest was a glimplse of the real world and its challenges. I personally learned a lot from professionals that accompanied us since the first day until the final presentation. Overall it was an unforgettable, amazing experiencie that brought out the best in me. I'm very grateful that i was able to be part of this contest.

Paulina Khalil